Reading Time: 4 minutes The start of a new year is a prime opportunity for small business owners to set fresh goals and chart a course toward success. In today’s dynamic economic environment, thriving as a small business requires focus, adaptability, and a well-thought-out strategy. As 2025 unfolds, small businesses face a blend of challenges and opportunities that make […]
Reading Time: 4 minutes Keeping customers engaged and encouraging them to return after purchase is crucial for any business in Nigeria’s competitive market. While closing a sale is rewarding, the real challenge lies in building long-term loyalty. Retaining customers is often more profitable than acquiring new ones, as loyal customers provide repeat business and are more likely to recommend […]
